Ideas + insights

Tips on growing your business with exceptional content marketing strategies.

Ask these 7 questions before you build a website

I remember meeting with the president of a locally-owned company discussing the business goals and objectives for his firm’s new website. In a moment of sheer clarity, he blurted out, “I just want the site to sell stuff!” I wish every executive was that clear when...

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Content strategy in 600 words

Introduction: Content Strategy in 600 Words is based on research I did for a master’s in English–technical communication in 2011. The pedantic-laced title—Effective Content Strategy for Campus Websites at Career Colleges—was an insightful look at content...

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Quick start guide to thought leadership marketing

Do you ever wonder how your competition landed an employee-bylined article in an industry trade publication that’s read by your customers and prospects? I used to think, “Why didn’t I think of that,” until I learned earlier in my career to master the same tactic....

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How to write a case study and why you need them

I don’t know about you, but before I buy anything over $50 the first thing I do is slurp up as many online product reviews as possible before letting go of my credit card number. In a study last year by Bright Local, it found 88 percent of consumers read reviews to...

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Book review: Everybody Writes, by Ann Handley

Everybody Writes: Your go-to guide for writing killer marketing content If you had two days to learn everything about how to write killer marketing content, but could only choose one resource, glom onto Ann Handley’s Everybody Writes. Everybody Writes: Your Guide to...

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7 reasons why you should attend webinars

Webinars are a constant source of fresh ideas and insights from industry thought leaders and notable experts in just about any discipline you can imagine. Thankfully, the marketing industry is bursting with opportunities to participate in live or recorded webinars. In...

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