White papers and case studies
White papers and case studies are great tactics technology companies can use to build credibility and demonstrate thought leadership in the marketplace.
We used detailed cutaway illustrations, simple graphics and crisp copy points to help differentiate ADC’s (now TE Connectivity) structured cabling in an infographic-style white paper. The white paper—It’s in the Science—stressed the engineering expertise and innovative design that go into creating ADC components. Graphic designer Mark Sexton created a striking design using heavy-weight paper that gave the piece a hand-made effect. Download a PDF of It’s in the Science.
- We also created a series of case studies spotlighting customers using ADC products. Download a PDF of a case study.
- In addition, this illustrated fold-out white paper educated prospects on the functions of subsystems within a data center.
Gary has an in-depth understanding of B2B marketing and brought fresh ideas and insight to the table.
Instead of relying on typical product photography, he pushed to hire outside talent to create unique cut-away illustrations of some of our key technology—adding a new look to the Enterprise go-to-market materials and setting us apart from competition.Mark Sexton