Work Effects marketing content
We were engaged by consulting firm Work Effects to write website and marketing content that promoted its various lines of business. Work Effects is a dedicated group of creative management consultants committed to the mission of building better leaders and more trustworthy organizations.
The company’s CEO, Michael Stewart, wanted the content to reflect a “folksy,” unpretentious and approachable voice. Competitive management consulting firms were pedantic and impersonal with their brands; Work Effects offered a clear point of difference.
Our copy used first person and active language to form a familial bond with the reader. Copy was broken into digestible chunks for breezy reading. Finally, our call to action on the pages played off the company’s name with the catchphrase, “Let’s get to work.”