by Gary Teagarden | Jun 8, 2016 | Ideas + insights
Content marketing professionals are obsessed with tools. Yes, count me in that demographic. If you need proof, just check the titles of the industry’s most-read blog posts. Most of the titles lead with a number and end with the word “tools:” Top...
by Gary Teagarden | Aug 31, 2015 | Ideas + insights
For companies that have created a large inventory of web content (blog posts and web pages) over time, it pays to reassess regularly your content for relevance, accurate information and SEO efficacy. I’m working with a company now that has hundreds of blog posts it...
by Gary Teagarden | May 23, 2015 | Ideas + insights
As the award-winning series “Mad Men” recently came to a close, I was reminded of yet another mad man, only this one isn’t fictitious. The legendary advertising genius, David Olgivy. He was arguably the best copywriter of his generation. Olgivy’s advice to copywriters...
by Gary Teagarden | Apr 30, 2015 | Ideas + insights
Analyze the issues and needs of your audience segments first to create compelling key messages that resonate with prospects. Would you go to a job interview without learning as much as you can about the company (your target audience) beforehand? Would you want...
by Gary Teagarden | Feb 20, 2015 | Ideas + insights
I don’t know about you, but before I buy anything over $50 the first thing I do is slurp up as many online product reviews as possible before letting go of my credit card number. In a study last year by Bright Local, it found 88 percent of consumers read reviews to...
