by Gary Teagarden | Apr 30, 2015 | Ideas + insights
Analyze the issues and needs of your audience segments first to create compelling key messages that resonate with prospects. Would you go to a job interview without learning as much as you can about the company (your target audience) beforehand? Would you want...
by Gary Teagarden | Jan 29, 2015 | Ideas + insights
Everybody Writes: Your go-to guide for writing killer marketing content If you had two days to learn everything about how to write killer marketing content, but could only choose one resource, glom onto Ann Handley’s Everybody Writes. Everybody Writes: Your Guide to...
by Gary Teagarden | Dec 15, 2014 | Ideas + insights
Webinars are a constant source of fresh ideas and insights from industry thought leaders and notable experts in just about any discipline you can imagine. Thankfully, the marketing industry is bursting with opportunities to participate in live or recorded webinars. In...
by Gary Teagarden | Dec 11, 2014 | Ideas + insights
The Web is replete with articles and lists on how to write an effective blog post. I know, because I’ve consumed many of them scouring for emerging best practices to share with my clients and colleagues. So much has been written about blogs, however, you can quickly...
by Gary Teagarden | Jan 13, 2014 | Ideas + insights
Recently, McKinsey Quarterly magazine published an article entitled “How B2B Companies Talk Past Their Customers.” Through extensive research the consulting firm found a wide gap between brand messages that suppliers communicate to customers and what their customers...
