by Gary Teagarden | Mar 15, 2019 | Ideas + insights
Ideas + insights Tips on creating exceptional content. Everything you need to create e-books that rise above the noise To stand apart amid content clutter, B2B marketers increasingly turn to e-books. From copywriting and design tips to essential...
by Gary Teagarden | Feb 22, 2019 | Ideas + insights
Ideas + insights Tips on creating exceptional content. How to write a case study and why you need them When was the last time you bought anything before researching online reviews? If you’re like most, the answer is never. According to research, 91 percent of people...
by Gary Teagarden | Jul 3, 2017 | Ideas + insights
Good digital writers know how important the headline is for grabbing the readers’ gaze. You just have a few seconds to capture their interest before they move to something more engaging. Indeed, advertising great David Ogilvy once said: “On the average,...
by Gary Teagarden | Mar 11, 2017 | Ideas + insights
I remember meeting with the president of a locally-owned company discussing the business goals and objectives for his firm’s new website. In a moment of sheer clarity, he blurted out, “I just want the site to sell stuff!” I wish every executive was that clear when...
by Gary Teagarden | Dec 10, 2016 | Ideas + insights
Introduction: Content Strategy in 600 Words is based on research I did for a master’s in English–technical communication in 2011. The pedantic-laced title—Effective Content Strategy for Campus Websites at Career Colleges—was an insightful look at content...
by Gary Teagarden | Nov 21, 2016 | Ideas + insights
Do you ever wonder how your competition landed an employee-bylined article in an industry trade publication that’s read by your customers and prospects? I used to think, “Why didn’t I think of that,” until I learned earlier in my career to master the same tactic....
