A content strategy is essential for creating effective websites. Indeed, message, content and business objectives should drive your site’s design.
I work with businesses to hone your messages and create content that aligns perfectly with your marketing and communications strategy.
What is a content strategy?
Kristina Halvorson and Melissa Rach wrote the seminal book on content strategy and define it as “the practice of planning for the creation, delivery, and governance of useful, usable content.” I’ll work with you closely to create the content strategy for your site through all three phases of the process: Audit, analysis and strategy.
Learn more about content strategy and how it helps shape your company’s website and other communications assets in the post Content Strategy in 600 Words.
Content is king in the inbound marketing world, and Gary helped Shipping Solutions update years of old newsletter articles and make them fresh, keyword rich, and focused on the topics our customers and prospects are looking for.
With Gary’s assistance, Shipping Solutions has grown its web traffic by 42% and the number of marketing qualified leads we’ve generated by 86% during the past 12 months.David Noah