A content strategy is essential for creating effective websites. Indeed, message, content and business objectives should drive your site’s design.
I work with businesses to hone your messages and create content that aligns perfectly with your marketing and communications strategy and tactics.
What is a content strategy?
Kristina Halvorson and Melissa Rach wrote the seminal book on content strategy and define it as “the practice of planning for the creation, delivery, and governance of useful, usable content.” I’ll work with you closely to create the content strategy for your site through all three phases of the process: Audit, analysis and strategy.
Learn more about content strategy and how it helps shape your company’s website and other communications assets in the post Content Strategy in 600 Words.