If you’d like an honest evaluation of your company’s digital content and strategy, I have an offer for you.

5-Point Content Evaluation

I’ll evaluate your website and (optional content assets) strategy using a 5-point checklist. On a 30-minute phone call or video conference, I’ll share my findings, recommendations, and a to-do list of how to make improvements. 

What I evaluate:

• Writing: We’ll check for consistent style, voice and tone; and, we’ll look for grammar errors. Is your copy engaging, written in active voice?
• Personas: Are your target audiences apparent? Do your messages align with your audience segments?
• Keywords and SEO: We’ll tell you what keywords your site is ranking for and how you compare to your top three competitors. We’ll share new keywords you could exploit.
• Titles and meta descriptions: Do all your pages have unique and optimized titles and meta descriptions? Are they the proper character count?
• Internal and external links: Are there any broken links on the site? Are you using link best practices?