Ideas + insights

Tips on creating exceptional content.

Content strategy in 600 words

Introduction: Content Strategy in 600 Words is based on research I did for a master's in English–technical communication in 2011. The pedantic-laced title—Effective Content Strategy for Campus Websites at Career Colleges—was an insightful look at content strategy...

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Book review: Everybody Writes, by Ann Handley

Everybody Writes: Your go-to guide for writing killer marketing content If you had two days to learn everything about how to write killer marketing content, but could only choose one resource, glom onto Ann Handley’s Everybody Writes. Everybody Writes: Your Guide to...

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