Ideas + insights

Tips on creating exceptional content.

What’s your personal brand?

If you could choose just one word that personified your personal brand, what would it be? Words that reflect character values like ethical, honest or courageous? Or adjectives such as cool, gorgeous or rich? In reality, your personal brand, like any B2B or B2C brand,...

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How Lincoln can help you write better

When I saw the epic movie Lincoln, I was captivated by the depth and richness of the language used by the actors to portray the solemnity of that period in American history. The passages spoken by many in the cast were simply lyrical: [Lincoln to James Ashley] “We’re...

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