Ideas + insightsTips on creating exceptional content.
The Web is replete with articles and lists on how to write an effective blog post. I know, because I’ve consumed many of them scouring for emerging best practices to share with my clients and colleagues. So much has been written about blogs, however, you can quickly...read more
Recently, McKinsey Quarterly magazine published an article entitled “How B2B Companies Talk Past Their Customers.” Through extensive research the consulting firm found a wide gap between brand messages that suppliers communicate to customers and what their customers...read more
Do you think most professional writers know the difference between the similar sounding words compliment and complement? Or complimentary and complementary? I thought the answer would be an unequivocal “yes.” But from the numerous instances lately where I’ve observed...read more
The phrase content marketing may be a neologism, but one of the pillars of the practice has been around since the late 1800s. I’m talking about corporate magazines. Joe Pulizzi, founder of the Content Marketing Institute, credits John Deere as one of the first...read more
If you could choose just one word that personified your personal brand, what would it be? Words that reflect character values like ethical, honest or courageous? Or adjectives such as cool, gorgeous or rich? In reality, your personal brand, like any B2B or B2C brand,...read more
When I saw the epic movie Lincoln, I was captivated by the depth and richness of the language used by the actors to portray the solemnity of that period in American history. The passages spoken by many in the cast were simply lyrical: [Lincoln to James Ashley] “We’re...read more
Ann Rockley, literally, wrote the book on managing enterprise content with her seminal work, Managing Enterprise Content: A Unified Content Strategy, in 2002. At the time, the book helped launch an entire discipline and a call for organizations to view content as a...read more