AIC rebranding


In this AIC rebranding project, the company went back to its roots with the name Analysts International (now back to AIC). I provided creative direction, copywriting and the key message platform for the integrated marketing project.

The strategy

To position AIC we created the narrative and catch phrase: “Sometimes the best ideas reveal themselves when you change your perspective.” The Analysts Perspective.

We differentiated the company with key messages that underscored the years of experience of AIC’s consultants and the company’s methodology that focused on solutions that bridged the gap between strategy and IT. View the key messages and creative in the gallery below.

Gary is a highly intuitive and gifted marketing and communications professional—with whom I had the pleasure to work during my time at Analysts International.

I hired Gary as the first full-time marketing professional within AIC, and he provided me with valuable guidance and tactical help in creating our group’s marketing and internal communications.

I highly recommend Gary as an employee, consultant, teammate, and friend.

Susan Furlow

President, Furlow & Associates

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