Aquent RoboHead website content



Aquent Cloud hired me to write new copy for a website that featured its venerable project management software, RoboHead, which serves the needs of in-house corporate marketing and creative groups.

My approach appealed to the unique needs of several personas, including project managers, marketing directors, creative directors and graphic designers. The underlying theme, “get more work done in less time,” resonated with all of the software’s users.