Cargill website content
For the redesign of the Cargill website, Cargill.com, I developed the content strategy, including the information architecture and wrote and edited most of the original content. Highlights included developing an all new History and R&D sections for the site.
Also created Connections (now renamed Our Stories), a new customer story section, “connecting” Cargill stakeholders around the world.
Gary was the managing editor for the revamp of Cargill’s website when I was assigned to supply content about the company’s research and development capabilities. Going in, I thought I was a pretty good Web writer.
Gary made my content better—much better. He wrote heads and subheads that snapped—and he helped streamline my prose for web readers.Dixie Berg