Douglas Corporation website content

Douglas Corporation, headquartered in Minnesota, is a major supplier and manufacturer of distinctive product graphics for a broad range of industries, including automotive, trucking, marine, electronic, agriculture, and construction. Douglas provides product graphics to Chevrolet, Tesla, Ford, Mack, and more.

I was contracted by Douglas to develop and write content for a major redesign of the company’s website. The site was designed and developed by a large agency.

The approach

Our copy strategy focused on the high-quality manufacturing processes evident throughout Douglas. Many of its products are produced by highly-trained craftsman hand turning and painting delicate parts. I also showcased the durability and design of Douglas parts by creating memorable phrases like “engineered to endure” and “Douglas domed urocals add a sophisticated, yet cost-effective dimension to your products.