Graco website content

When Graco spent two years redesigning its global website, I was selected to help craft and write hundreds of new web pages over the span of 10 months. With several business units, scores of product families, and hundreds of product SKUs, I worked closely with Graco’s SEO team to write unique content for each page. Each page featured a primary keyword phrase and multiple secondary keyword phrases.

All web pages were written to address the needs of five distinctive end-users or market segments: homeowners, contractors, vehicle services, in-plant manufacturing, and field operations. Personas included engineers, plant managers, maintenance managers, vehicle shop owners, independent contractors, and home DIYers.

The new website featured an expanded history section amongst other improvements.