Nichiha thought leadership content
Nichiha USA, a manufacturer of fiber cement architectural wall panels, wanted to showcase the design versatility and high-quality construction of its products to commercial architects in specific regions across the U.S. The company’s digital agency, Veugeler Design Group, hired me to write long-form thought leadership emails and blog articles to help educate architects about the engineering qualities and benefits of its commercial building products. Specific campaigns stressed unique features such as fire resistance, moisture resistance and durability.
Browse a few of these examples here: