Securian Financial, Wealth Management Group — brochures


After an extensive rebranding effort Securian Financial had to recreate its marketing and communications assets. I was asked to write new recruiting brochures and a tagline for the company’s Wealth Management Group. The winning tagline, “Let’s build your future,” is featured on all the recruiting materials, which I wrote using the brand’s new voice and style guide.

Download a sample brochure.