Wellington Security Systems website
Wellington Security Systems is a full-service security systems provider for business and home. For the company’s new website I created the copy, content strategy and information architecture.
Our strategy called for developing unique narratives for several personas, which helped build a strong affinity with all audience groups. The personas included business owners, homeowners, property managers, facilities managers, and general contractors.
I differentiated Wellington from its large national competitors with key messages that underscored the company’s homegrown roots, personalized service and a staff you know by name. Photographs of key personnel, including all the company’s techs, are featured prominently on the site.
I partnered with The Mighty Mo! to create an engaging WordPress website with parallax scrolling. Over a three- to four-month period following launch, leads from the site generated $40,000 in sales. To help drive more prospects to the site and improve organic search results I launched a new blog that’s focused on answering customer questions. The blog’s name: Answers.
Gary led the redesign of our website—and began the process by creating a content strategy and web copy that addressed the “pain points” of our customers.
We generated $40K in revenue from web leads in just the first few months the site was live.
His strategy differentiated us from national security firms by highlighting our family-owned roots. He recommended we picture our employees on the site. And the strategy paid off: Those web pages are some of the most viewed on our site.
In addition, he launched a blog that continues to drive new traffic to our site.