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Book review: Everybody Writes, by Ann Handley

Book review: Everybody Writes, by Ann Handley

by Gary Teagarden | Jan 29, 2015 | Ideas + insights

Everybody Writes: Your go-to guide for writing killer marketing content If you had two days to learn everything about how to write killer marketing content, but could only choose one resource, glom onto Ann Handley’s Everybody Writes. Everybody Writes: Your Guide to...
Book review—Managing Enterprise Content: A Unified Content Strategy

Book review—Managing Enterprise Content: A Unified Content Strategy

by Gary Teagarden | Jul 12, 2012 | Ideas + insights

Ann Rockley, literally, wrote the book on managing enterprise content with her seminal work, Managing Enterprise Content: A Unified Content Strategy, in 2002. At the time, the book helped launch an entire discipline and a call for organizations to view content as a...

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