by Gary Teagarden | Jan 13, 2014 | Ideas + insights
Recently, McKinsey Quarterly magazine published an article entitled “How B2B Companies Talk Past Their Customers.” Through extensive research the consulting firm found a wide gap between brand messages that suppliers communicate to customers and what their customers...
by Gary Teagarden | Mar 18, 2013 | Ideas + insights
If you could choose just one word that personified your personal brand, what would it be? Words that reflect character values like ethical, honest or courageous? Or adjectives such as cool, gorgeous or rich? In reality, your personal brand, like any B2B or B2C brand,...
