by Gary Teagarden | Mar 15, 2019 | Ideas + insights
Ideas + insights Tips on creating exceptional content. Everything you need to create e-books that rise above the noise To stand apart amid content clutter, B2B marketers increasingly turn to e-books. From copywriting and design tips to essential...
by Gary Teagarden | Feb 22, 2019 | Ideas + insights
Ideas + insights Tips on creating exceptional content. How to write a case study and why you need them When was the last time you bought anything before researching online reviews? If you’re like most, the answer is never. According to research, 91 percent of people...
by Gary Teagarden | Nov 21, 2016 | Ideas + insights
Do you ever wonder how your competition landed an employee-bylined article in an industry trade publication that’s read by your customers and prospects? I used to think, “Why didn’t I think of that,” until I learned earlier in my career to master the same tactic....
![Insights that’ll improve your B2B content marketing today [research]](https://teagarden-tech.com/wp-content/uploads/2016/11/Critical-tactics-1.jpg)
by Gary Teagarden | Nov 7, 2016 | Ideas + insights
Every year the Content Marketing Institute (CMI) and MarketingProfs team up to produce a study of how B2B companies are using content marketing to grow the business. Its latest study was released October 2016. If you’re a marketing leader at your firm, you’ll...
by Gary Teagarden | Jun 8, 2016 | Ideas + insights
Content marketing professionals are obsessed with tools. Yes, count me in that demographic. If you need proof, just check the titles of the industry’s most-read blog posts. Most of the titles lead with a number and end with the word “tools:” Top...
