by Gary Teagarden | Aug 31, 2015 | Ideas + insights
For companies that have created a large inventory of web content (blog posts and web pages) over time, it pays to reassess regularly your content for relevance, accurate information and SEO efficacy. I’m working with a company now that has hundreds of blog posts it...
by Gary Teagarden | May 23, 2015 | Ideas + insights
As the award-winning series “Mad Men” recently came to a close, I was reminded of yet another mad man, only this one isn’t fictitious. The legendary advertising genius, David Olgivy. He was arguably the best copywriter of his generation. Olgivy’s advice to copywriters...
by Gary Teagarden | Jan 29, 2015 | Ideas + insights
Everybody Writes: Your go-to guide for writing killer marketing content If you had two days to learn everything about how to write killer marketing content, but could only choose one resource, glom onto Ann Handley’s Everybody Writes. Everybody Writes: Your Guide to...
by Gary Teagarden | Apr 11, 2013 | Ideas + insights
The phrase content marketing may be a neologism, but one of the pillars of the practice has been around since the late 1800s. I’m talking about corporate magazines. Joe Pulizzi, founder of the Content Marketing Institute, credits John Deere as one of the first...
