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What to do when you update your web content and blog posts

What to do when you update your web content and blog posts

by Gary Teagarden | Aug 31, 2015 | Ideas + insights

For companies that have created a large inventory of web content (blog posts and web pages) over time, it pays to reassess regularly your content for relevance, accurate information and SEO efficacy. I’m working with a company now that has hundreds of blog posts it...
How to write a stellar Web page: advice from a Mad Man

How to write a stellar Web page: advice from a Mad Man

by Gary Teagarden | May 23, 2015 | Ideas + insights

As the award-winning series “Mad Men” recently came to a close, I was reminded of yet another mad man, only this one isn’t fictitious. The legendary advertising genius, David Olgivy. He was arguably the best copywriter of his generation. Olgivy’s advice to copywriters...
Book review: Everybody Writes, by Ann Handley

Book review: Everybody Writes, by Ann Handley

by Gary Teagarden | Jan 29, 2015 | Ideas + insights

Everybody Writes: Your go-to guide for writing killer marketing content If you had two days to learn everything about how to write killer marketing content, but could only choose one resource, glom onto Ann Handley’s Everybody Writes. Everybody Writes: Your Guide to...
The ultimate content marketing tactic: corporate magazines

The ultimate content marketing tactic: corporate magazines

by Gary Teagarden | Apr 11, 2013 | Ideas + insights

The phrase content marketing may be a neologism, but one of the pillars of the practice has been around since the late 1800s. I’m talking about corporate magazines. Joe Pulizzi, founder of the Content Marketing Institute, credits John Deere as one of the first...
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