by Gary Teagarden | Mar 11, 2017 | Ideas + insights
I remember meeting with the president of a locally-owned company discussing the business goals and objectives for his firm’s new website. In a moment of sheer clarity, he blurted out, “I just want the site to sell stuff!” I wish every executive was that clear when...
by Gary Teagarden | Dec 10, 2016 | Ideas + insights
Introduction: Content Strategy in 600 Words is based on research I did for a master’s in English–technical communication in 2011. The pedantic-laced title—Effective Content Strategy for Campus Websites at Career Colleges—was an insightful look at content...
by Gary Teagarden | Jan 13, 2014 | Ideas + insights
Recently, McKinsey Quarterly magazine published an article entitled “How B2B Companies Talk Past Their Customers.” Through extensive research the consulting firm found a wide gap between brand messages that suppliers communicate to customers and what their customers...
by Gary Teagarden | Jul 12, 2012 | Ideas + insights
Ann Rockley, literally, wrote the book on managing enterprise content with her seminal work, Managing Enterprise Content: A Unified Content Strategy, in 2002. At the time, the book helped launch an entire discipline and a call for organizations to view content as a...
