by Gary Teagarden | Apr 30, 2015 | Ideas + insights
Analyze the issues and needs of your audience segments first to create compelling key messages that resonate with prospects. Would you go to a job interview without learning as much as you can about the company (your target audience) beforehand? Would you want...
by Gary Teagarden | Mar 18, 2013 | Ideas + insights
If you could choose just one word that personified your personal brand, what would it be? Words that reflect character values like ethical, honest or courageous? Or adjectives such as cool, gorgeous or rich? In reality, your personal brand, like any B2B or B2C brand,...
