by Gary Teagarden | May 23, 2015 | Ideas + insights
As the award-winning series “Mad Men” recently came to a close, I was reminded of yet another mad man, only this one isn’t fictitious. The legendary advertising genius, David Olgivy. He was arguably the best copywriter of his generation. Olgivy’s advice to copywriters...
by Gary Teagarden | Apr 30, 2015 | Ideas + insights
Analyze the issues and needs of your audience segments first to create compelling key messages that resonate with prospects. Would you go to a job interview without learning as much as you can about the company (your target audience) beforehand? Would you want...
