by Gary Teagarden | Jul 3, 2017 | Ideas + insights
Good digital writers know how important the headline is for grabbing the readers’ gaze. You just have a few seconds to capture their interest before they move to something more engaging. Indeed, advertising great David Ogilvy once said: “On the average,...
by Gary Teagarden | May 23, 2015 | Ideas + insights
As the award-winning series “Mad Men” recently came to a close, I was reminded of yet another mad man, only this one isn’t fictitious. The legendary advertising genius, David Olgivy. He was arguably the best copywriter of his generation. Olgivy’s advice to copywriters...
by Gary Teagarden | Apr 30, 2015 | Ideas + insights
Analyze the issues and needs of your audience segments first to create compelling key messages that resonate with prospects. Would you go to a job interview without learning as much as you can about the company (your target audience) beforehand? Would you want...
by Gary Teagarden | Jan 29, 2015 | Ideas + insights
Everybody Writes: Your go-to guide for writing killer marketing content If you had two days to learn everything about how to write killer marketing content, but could only choose one resource, glom onto Ann Handley’s Everybody Writes. Everybody Writes: Your Guide to...
by Gary Teagarden | Dec 11, 2014 | Ideas + insights
The Web is replete with articles and lists on how to write an effective blog post. I know, because I’ve consumed many of them scouring for emerging best practices to share with my clients and colleagues. So much has been written about blogs, however, you can quickly...
